One of Hinduism’s Biggest Leaders Wants The Pharrell x Adidas “Holi” Collection Renamed

March 13, 2018
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Rajan Zed, the President of the Universal Society of Hinduism, has called on Pharrell and Adidas CEO Kasper Rorsted to rename his “Hu Holi” collection shoes, as they deem it to be insensitive to the religious holiday celebrated by over a billion people.

The shoes were released in a campaign featuring Pharrell, marking his travels to the Hindu festival with Bollywood actor Ravneer Singh.

While we’re sure the campaign was done with good intentions in mind, many have called it an example of cultural appropriation, which stands to reason somewhat when you find out that they’ve included leather products in a collection honoring a religion that sees cattle as sacred.  Zed accused the campaign of “trivialising the traditions-concepts-symbols-beliefs of Hinduism”.

“Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled,” Rajan Zed noted.

You can read the full statement over at Rajan Zed’s website. Adidas is yet to comment.

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