The 10 Most Influential Fashion Brands On Social Media Right Now gallery (1 of 11)
Influencer marketing platform Insightpool has determined the ranking for the top 10 most influential brands in fashion.
Utilising social data and focusing on Twitter and Instagram, Insightpool collected data over a three-month period from January to April to develop the raking. The criteria included being tagged as a fashion influencer, percentage of conversations on fashion and related keywords, audience engagement within the fashion category, and a three-month weighted average applied to scores and metrics.
A spokesperson told WWD that “another big reason why millennials and younger audiences have attached themselves to these brands is that many of these brands are working to flip the script on typical societal gender norms.”
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